Admit it. You are not very hyped for this video. Any hype you may hold for Bojan Bogdanovic is solely because of his country of origin. The way he plays the game of basketball, though, evokes in you no strong passion, no overwhelming desire to see more. You’ve already seen him do the things he does in this video, in greater quantities with greater efficiency. There is truly little hype to be found here.
But what if we changed his name a little bit? Say, take the J and replace it with a… B? Boban. Hm. Doesn’t seem to make much difference. What if we did something with his last name as well? Change it entirely this time, while still keeping it Eastern European in flavor. Something like… Mar…jan……..ovic? That’s how most of those names seem to end. Sounds good! The title of this vid is now “Boban Marjanovic 23 Points Full Highlights (1/13/2017)”.
All of a sudden, your hype level is off the charts! You must watch the video. You have no other choice because of how hyped you are. What caused this drastic and immediate transformation in hype? There are no answers. All we know is that the manipulation of a view choice syllables can create wildly disaparate hype-levels in otherwise equal videos.